We help you make smarter financial choices in the UAE: focused on the local realities of Emiratis and Expats.
Our mission is to help you make well-informed financial choices. We believe that with the right guidance, anyone can take control of their finances and work toward their goals.
Most personal finance content is created with the US or the UK in mind. That’s why we focus on what truly matters for residents and investors in the UAE – offering localized content, tools, and insights to support your financial journey.
Most personal finance content is created with the US or the UK in mind. That’s why we focus on what truly matters for residents and investors in the UAE – offering localized content, tools, and insights to support your financial journey.
Values
The principles that guide us
Transparent and unbiased content
We believe in transparency. Our recommendations are always independent and designed to help you.
Free access to knowledge
Financial literacy should be accessible to everyone. That’s why we offer resources and content for free.
Simplifying the complex
Finance can be confusing. We strive to make financial concepts accessible and easy to understand for everyone.
Long-term focus
We prioritize relevant insights and financial strategies that create long-term value.
Team
A team passionate about personal finance and the power of financial education
Pedro Braz
Co-founder
Pedro holds a degree in Economics. Driven by a deep understanding of users, he is passionate about creating innovative digital products. His work earned him a spot on the Forbes 30 Under 30 Europe list.
Franklin Silva
Co-founder
Franklin holds a degree in Economics and a Master's in Finance. He has completed Level II of the CFA and has over ten years of experience in wealth management. He’s our Warren Buffett - just younger.
Raquel Pontes
Digital product designer
With a degree in Design and Communication, Raquel has spent nearly a decade designing digital products with a strong focus on user experience. She is our creative force.